Sacramento Real Estate Club Monthly Meeting

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April 18, 2018

How to Start Investing Out-of-State!

Here in California, we are getting up there in prices. While we still have some space to go, for those investors that don’t want to play in a higher priced market, investing out of state might be the answer.

For instance, the price of one SFR in San Francisco (or a few homes in Sacramento), you can buy an entire apartment, mobile home park, or other commercial investment with the same or higher returns.

Stability, barriers to entry, cash flow, and ROI are all reasons investors consider out of state real estate purchases. But how do you get around the challenges?

No doubt, there is a learning curve to investing out of state, including lack of familiarity of the local market, overall market cycle, and the distance which requires reliance on other people for management. BUT, if you can muster a team and learn the ins and outs, oh my goodness, the returns can be phenomenal!

So where do you start? At our April meeting, we will walk you through some of the basics of investing out-of-state and how to get started. (Many of these skills ARE 100% applicable to your hometown AND will make you a better local investor!)

Each real estate niche has different cycles. It’s important to know where to find this information. We will discuss how to understand cycles, emerging markets, what questions to ask and to whom, how to build your on-site team, and understanding the numbers. You have to know the math! (And it’s much easier than you think!)

As an out-of-state investor, one thing I have received back that really surprised me was my time. I have to be smarter about how I deal with other people, but I am no longer jumping into my car, driving to the project site. Out-of-state forces you to be more hands-off. With these new off-site skills and ability to use OPT (other people’s time), I REALLY look forward to the next downturn in California!

Meeting BONUSES!

  • Freebie Handout – Websites to do your research through and tips
  • Free Book – George Antone’s latest book, Hacking Finance will be given to all attendees!

Bring your questions and your notebook!

About Our Meetings…

Sacramento Real Estate and Investment club Meetings follow the same general format every month:

  • 6:30-7:30 pm: Come early for NETWORKING (Bring business cards!)
  • 7:30-9:30 pm: MAIN MEETING (including market updates, live investor profiles, a one-hour speaker presentation, and much more)
  • 9:30 pm – On: Stay after for MORE NETWORKING

As always, FREE to Annual Club Members, $20 Non-members 

Where? At the Sacramento DoubleTree Hotel (Across from the Arden Mall)
2001 Point West Way, Sacramento, California, United States 95815

To find us, ask the front desk where Capital City Wealth Builders are meeting (and for a free cookie!)

CLICK THE ICONS TO FIND CAPITAL CITY WEALTH BUILDERS ON YOUR FAVORITE SITE!  

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Review topics from previous meetings…. 

March 21, 2018
Where are the deals Hiding?

Now that we are all pumped up from last meeting – let’s find some deals!

If you had the great fortune to hear Bruce Norris talk this month about NorCal real estate you’ll know we are in Quadrant 4 with no signs of slowing anytime soon. You’ll also know that in Quadrant 4, deals are a bit harder to come by. (And if you don’t know what Quadrant 4 means… come to the next meeting and ask a club member! We’re all friendly and happy to share)

So, where are the deals? While there are still houses out there that need a lot of TLC and a 40-Cubic Yard Dumpster you won’t find them through REOs or short sales. People are swimming in equity right now – more than any time in recent history.

This offers some options and opportunities if you know how to find them. At our March meeting, we will have a round table question and answer period with three investors focusing on three different marketing approaches… mailing, calling and networking. Each also works heavily on word of mouth.

Direct Mail – find out where she’s getting her homeowner lists, and what type of return is she getting on her mailers? Learn how she scaled her business from one person to a whole team of local employees.

Cold Calls – where are his house lists coming from and how many calls is he making? How did he scale his business soo quickly through Virtual Assistants and replace his GOOD full-time job in less than a year?

Networking – how to you locate local multifamily deals and find buyers? How has he made himself and authority – someone investors will look to for help on their MF deals?

Meeting BONUSES!

  • Tips and tricks of out-of-state deal finding will be dropped throughout the night!
  • Freebie Handout – where to find leads on different budgets (from free to $$$)

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February 21, 2018
Hit Peak Performance in 2018!

You can drink a pot of supercharged bullet coffee and blend all the superfood packed smoothies you want… but if your mind is not in the right place you will hit the mental wall. Mindset is everything in our game.

As an entrepreneur, you have to be quick to analyze deals, a negotiating ninja to talk with sellers, clear and precise to talk to buyers, and a master at juggling projects. At the February meeting, get ready to learn the strategies and actionable tasks to hit Peak Performance in 2018!

This interactive and empowering 60-minute session is designed to provide you with strategies you can use immediately to measurably enhance both your professional and personal lives.
You’ll learn to build behavioral patterns for achievement and maximize your inner psychology for success and be introduced to key strategies used by Tony Robins to help people around the world find their breakthrough.

Take-aways from this meeting:
  • Learn the three actions you absolutely must take to be successful in ANY business.
  • Destroy the two obstacles that are dramatically limiting your ability to close deals.
  • Discover the fastest method to doubling your deals without spending a penny.
  • Master a proven method to tripling your referrals in any interaction.
  • Develop an unshakeable mindset that will give you the competitive advantage in your industry.

In just 60 minutes see an immediate shift in your approach to your performance!

Our speaker, Dragan Trajkovski, advises and consults with Fortune 500 companies, executives, managers and sales professionals in the areas of Peak Performance, leadership, organizational behavior, psychology of achievement and sales. Dragan couples 8 years of sales, consulting, and corporate training expertise to ignite and inspire results-driven trainings, workshops, and success seminars for Robbins Research International.

Dragan travels and speaks to over 350 companies a year giving presentations and running training programs throughout North America. He is an expert at using Tony Robbins Peak Performance Strategies to get results for the most successful and influential leaders, entrepreneurs, actors and athletes in the world. Dragan’s greatest passion is seeing an individual accomplish something they have never thought was possible.

Some of the most active club members have personally used Tony Robins teaching to take it to the next level. One of the club leaders has used Tony methods TWICE – in two career paths:

“How do I know Tony Robbin’s techniques work? Because they have worked on me – twice. Once when I was a struggling stand-up comic hitting open mikes and trying to get paid gigs I took his event Unleash The Power within and set a goal of working every club on the west coast. Within a year I had my first TV gig and was working on my act all over the country. Next I was a budding investor with a dwindling stock portfolio and a job I was starting to dislike and a new child. Once again I took Unleash The Power Within and then went on to use the motivation to create a real estate portfolio that got me out of the Rat Race.” – Tapan Trivedi

Whether you decide to hit Tony’s full event or not, the meetings will provide you with actionable steps to get moving!

In the last few minutes of the meeting, Dragan will introduce the upcoming Tony Robbins Unleash the Power Within weekend and offer an opportunity to enroll in the most dynamic and life changing experience ever!

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January 17, 2018
How to Create a Million Dollar Business Line of Credit!

Do you know having credit with certain lenders can actually hurt your credit profile? You might have enough “credit” to build a house BUT due to WHO you are borrowing money from it could be hurting your chances of having  more and better credit options.  Why does this matter?

Having the wrong lenders can literally cost you hundreds of thousands of dollars over your lifetime. On an amortized $200,000 loan, every point over 10 years costs an extra $10,250 ($20,000 if a simple interest-only loan). But that is just the start of it. This does not take into account compounding interest!

Fair Issac®, the developer of the FICO® Scoring software, has 88 products (and growing) to help financial institutions grade borrower trustworthiness according to purchase type. There are rules to this game, and the rules aren’t readily available to you and me.

All of these different products are weighted one way or another. There are a series of steps that are actually fairly simple you can take to make your credit identity perfect in the eyes of lenders. Perfect meaning that you can go through “automatic underwriting” instead of going through all the tedious manual underwriting we have become familiar with.

Our speaker this month, Merrill Chandler of CreditSense, will talk about how doing some simple tricks to your personal credit identity can set you up to start building “house buying” Lines of Credit (LOC) with check writing capabilities through your business(es).

These LOCs should be attached to your business only, with no personal guarantees. There is easy and cheaper money out there. You just need to know the rules of the game.

And these things don’t have very much to do with your FICO score! This is NOT Credit Repair.

This is Credit Optimization. FICO scoring software measures 40+ characteristics of your credit profile. Only 10 of those characteristics measure derogatory or negative listings. That means there are 30+ ways to improve your credit profile and raise your credit score without touching a single negative listing. Think of that. Correcting negative listings comprises less than 10% of available credit profile fund-ability strategies.

CLICK HERE to find out how to get your FREE Credit Profile analysis  (no hard sales, it’s exactly what they say a free credit analysis)…

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December 20, 2017
FREE Meeting! Stop Saying the Wrong Things when Raising Money!

How long does it take to raise $100k+? For some of our experienced members it’s a matter of one phone call to the right money partner. Your club leaders have done this many times. Money partners need to be created and nurtured just like deals. However, there are some very specific rules to dealing with other people’s money and how you raise it.

We see way to many new and even intermediate investors making the same mistakes when it comes to raising money for deals. We think this knowledge is soo important we are waiving the entrance fee to the December meeting – we think everyone needs to know this information.

On December 20th, find out:

  • What you should NEVER say
  • When you can ask and when you shouldn’t ask
  • What you should know before you ask
  • What could land you in hot water with the authorities
  • How to put a deal together

Real Estate deals take money, even the “no money down” deals take SOME money. There are very specific things you can and can’t do when talking about projects with potential investors.

In December you will get a nuts and bolts look on how to put a deal together and learn how to protect yourself in the process.

Our speaker this month is Jillian Sidoti, Attorney, CCIM, Author, Public Speaker, Teacher.

Click here to read more about Jillian Sidoti and what she does…

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November 15, 2017
Real Estate Investing War Stories!

Meetups and club meetings are awesome. We’ve all, at one point, religiously went to each and every meetup and club available in the area, even some outside of Sacramento. However sometimes meetups aren’t enough.

It wasn’t for Tapan Trivedi. He states, he could not have enough. “I dug the meetups. Heck most of the regular attendees knew the condition of baby fat on my daughter’s cheeks. My portfolio was growing , my skills were increasing and my appetite to learn all I can about this business was voracious at this point.”

“I accepted every invitation to hang out with people already investing wherever it may be. The most fun I had with them was over drinks exchanging stories that told me about the relentlessness , the tact (read adept negotiations) and sometimes downright outrageous-ness of the business I heard from the people who were committed to the craft of creating profits from real estate.”

So now, we bring the same experience to you! This month, you get the same experience Tapan had. (And you don’t have to buy anyone drinks!)

We will bring four long-time investors who have seen it all. Some of seen downs as drastic as their ups. From land-lording, flipping, notes and more – they all love to talk about that one deal (or two) that taught them something that they repeat in every deal or that thing they will NEVER REPEAT IN A HUNDRED MILLION YEARS!

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October 18, 2017
Turn Objections into Agreements – The Quickest Path to YES!

Communication is messy – say the wrong thing and you’ll blow up a deal or worse…
Whether you are an investor, broker, flipper, wholesaler, contractor… our goal is to create opportunities.

Opportunities are simply win-win agreements!

Agreements are available inside all your relationships – relationships are built from the conversations you are having. Are your conversations creating positive outcomes or do you come away frustrated or feeling negative?

Objections are not a “no,” they are a door that leads to a person’s fears and reasoning for why they won’t say “yes.” When you learn the “Language of Agreement,” creating win-win opportunities becomes the natural outcome of your business relationships. It even works in your personal relationships! Using the language of agreement, you recognize someone’s fears and talk them through to a “yes.”

Sacramento’s own Joel Rico is a master of communication and how to get to a “yes.” Agreement starts with the first impression but depends heavily on how you use your voice, your words, body language and how you listen.

On Wednesday, October 18th,  Joel will give away the following:

  • Tools to get instantly connected to anyone, even upset/difficult people.
  • Easy language patterns to create Agreements.
  • Tools to turn objections into Agreements.

About Joel Rico 

Joel Rico speaks at Sacramento Real Estate Club, Capital City Wealth Builders

Joel Rico is a professional speaker, coach, and accomplished entrepreneur. Considered a “master” in peak sales performance, Neuro-Linguistic Programming (NLP) and successful negotiations, his techniques and strategies continue to aid him in coaching his clients.
Joel is currently one of the most sought after Sales Trainers, and for the past decade has been training salespeople to better understand their clients and how to structure win-win agreements. This level of training has elevated many of his clients to top 1000, top 100, top 50, and even top 10 active Real Estate brokers in the country.

Joel’s incredible understanding of the world, people and human nature enables him to coach people to a higher level of effectiveness. He is committed to identifying and overcoming personal and business constraints for breakthrough and optimal performance.

Contact Joel Rico : https://www.joelrico.com/

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September 20, 2017
How Diligent are you with Due Diligence on Your Partners

A quick search turns up a ton of information about doing Due Diligence on property. However, there is another side of an investment – the people side. What about due diligence on your business partners? Or the “Turn-Key” companies?

Investing in Real Estate IS NOT a get rich quick scheme. Those who don’t do adequate research on their projects can quickly lose their shirt. Also, it can be time intensive. Or perhaps you are investing out of your area, or into a niche you have limited knowledge about… For reasons like these, a lot of people get started in Real Estate investing by partnering with other people.  Plus there are many “Turn-Key” deals out there by investors presenting themselves as experts.

Compared to people, property is easy. It’s easier to do due diligence on property, it stays put and an address seldom changes, you can find comps, access recorded documents, and send a whole slew of professionals through the property to investigate. With property you have inspectors, contractors, appraisers, Realtors, and the list goes on. But who do you turn to when researching your partners?

People can move around, change their name, start new businesses, claim bankruptcy, default on loans, and sometimes seemingly disappear. In current times, many people are leaving more of a digital trail accessible, so it is easier to follow a person’s business dealing and reputation.

On Wednesday, September 20th, Norm Solaski of Relentless Investigations will talk about how to go beyond the contractual relationship from the beginning of the project, during it, and the end. Typically, most people wisely choose a lawyer and CPA to advise and guide them through each step of this process.  However, two important issues that need to be considered.  First,  these advisors can only work with the information directly in front of them.  Second, the evaluation and securing of assets in the collection of a judgement is an area that very few have expertise in handling.

About Norm Sokalski 

Norm began his career in banking as a commercial loan risk analyst. In the course of his duties he discovered a fraud conspiracy involving officers of the bank and commercial borrowers. As a result of this discovery and subsequent investigation he moved from risk analysis to fraud prevention within the bank. To enhance his value and service he obtained a law degree. Later he left the bank and worked in the merger and acquisitions department of a major San Francisco Law firm. Finally, he began his own investigative practice focusing on risk mitigation and judgement enforcement. Norm has acted as a consultant to numerous public record database companies including the public records division of Westlaw, Nexus. He also consulted to Bank of Hong Kong on fraud prevention and has been an investigator for over twenty years.

Contact Relentless Investigative here: https://www.relentlessinvestigative.com/

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August 16, 2017

Beyond the Pipe Dreams – Legality of Cannabis and Real Estate

No matter what your personal thoughts are on marijuana (…you may know it as 420, Mary Jane, wacky tobaccy, bud, chronic, blunt, dope, giggle stick, ganja, weed, or if you are over 65, just plain grass) the reality is that you don’t have to be ‘one with the universe’ to understand laws are changing rapidly. And it does affect us as property owners. (For those of you that need it: Link to Urban Slang Dictionary).

The “green rush” has started here Sacramento in anticipation of the upcoming change in law. Warehouse rental space has jumped to $2/Sqft, those who are selling are seeing prices like never before. These new laws also affect SFRs and multifamily as well… what will happen to property values, crime, etc. Plus violation of certain laws will still remain criminal activity, subjecting violators to penalties both federally and under California law.

California already had multiple laws on the books including Prop 215, the MMPA, and the MMRSA. This doesn’t take into account local county and city ordinances OR what is going on Federally like the Rohrabacher-Farr Amendment or the Cole Memorandum….. it’s enough to make a person want to… ah, perhaps it is just better to call the legal experts.

So, if you hold single family rentals or commercial warehouse space, do you know what your rights are as a property owner? How do you protect yourself? Or perhaps, is there a niche for the next Ganjapreneur for renting to the 420 or 215 market? And if so, how is it done in the safest way possible? Can my property get seized by the government during a sting? What am I liable for? Well that’s why Keith Dunnigan is coming—bring all your questions! Keith will help us understand what passes the sniff test and what doesn’t!

About Keith Dunnigan 

We all know Steve Beede founder of the BPE Law Group, but do you know Keith has recently succeeded Steve as the new President of the firm? Highly knowledgeable and experienced, Keith’s represents investors, developers, businesses and professional services providers with business interests in California and Washington including commercial and residential real estate, financing, and corporate entities. His practice focuses on the business transactions of his clients involving business formations, corporate governance, financing, and real estate transactions. The key to Keith’s success is his understanding of available financing models and business structures necessary to finance a transaction

P.S. Keith is also a super dad and Disney nut! Aside from legal things, he’s not afraid to get a little Goofy and can probably answer all things Mickey Mouse too! Bring all your questions!

Contact BPE Law Group here: http://www.bpelaw.com/contact-us/

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July 19, 2017

How to Develop the Millionaire Mindset
Wealth is not a dirty word. Wealth is an attitude towards money, it is a different way of planning, developing financial strategies and a much different mindset than one we all grew up with. If you could break free from the 9-5, and focus on doing what you love and feeds your passion… what would you do?
Most of America’s millionaires are first-generation rich (The Millionaire Next Door). They worked hard as either a well paid professional or small business owner living below their means OR developed a product and worked hard to market it to the masses OR they grew there wealth through Real Estate.

Real Estate is a path to financial stability that everyone can take. BUT, not everyone who buys real estate becomes wealthy. Many “investors” either lose their shirt or barely squeak by while shouldering a ton of stress and empty bank accounts. Anyone can buy real estate, but to build wealth, you need to educate yourself by talking to people who have succeeded. Protect yourself by learning from other’s successes and failures so you can make better educated decisions and DO NOT speculate.

But wait, I just want to be comfortable!

Understood, but isn’t “comfortable” a subjective term? So what does your “comfortable” look like? How much cash flow do you need to be job optional? Then how much more would allow you to have a little fun? Whatever quantity your target is, you have to change your mind before changing your life. You have to develop a new mindset – think a little differently.

On July 19th, Matt Aitchison, will help supercharge your mind bending journey by sharing his. From nothing, Matt built his Real Estate empire right here in Northern California. Born and raised in the Sacramento area, he now invests throughout Greater Sacramento and the Bay area. He started small and now flips high-end houses. And he’s a millennial – so he’s done this in a very short time! He had his share of wins and loses, but one thing that Matt did which helped propel him is interviewing the people he wanted to emulate.

Matt will share some of the top tips he’s received from millionaires he interviewed and what actions he has taken in his own life. He’ll be there to answer any questions you have about how to start moving toward your dreams.

And if you can’t get enough of Matt at our July meeting (or want to start listening before you see him at the club), you can listen to his library of over 100 Millionaire Mindcasts for free on iTunesor through his website..

Mat is incredibly inspirational, down-to-earth and loves to share his energy, bring your questions!

About Matt Aitchison 

Matt is a millennial entrepreneur, 7-figure real estate investor, speaker and avid adventurist. Most importantly, he’s a proud husband and father to two beautiful girls.

Growing up, Matt always dreamed of living a big life. He wanted to be financially free, make a difference in peoples lives, travel frequently, and have a bunch of fun while doing it all. Does this sound familiar at all? I think we all share in this vision for ourselves in some capacity, right?!

In his earlier years of life, he wasn’t doing much to make this vision a reality. Actually, he was doing quite the opposite and through poor choices he was expelled from high school his senior year. Great start Matt! But hey, we all make mistakes, right? He was determined to make sure that his past didn’t equal my future, so he course-corrected and made some necessary changes to get back on track.

After heading off to college, Matt hit another patch of self-inflicted turbulence that he is forever grateful for. Matt found himself in jail, facing felony charges, and his entire future in question. His video wasn’t matching his audio, and unless something changed for good, he was just going to keep repeating the same mistakes.

He overcame the criminal charges, committed to doing the extraordinary on a daily basis, and decided that entrepreneurship would be his vehicle of choice to unlock the life he’d always dreamed of. Fast forward to today, he’s started several 6 and 7 figure businesses, he’s traveling the world, gets to work with some of the brightest minds on the planet, and most importantly, he has the freedom to spend his time as he chooses.

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June 21, 2017

Sometimes Bigger is Better! 
(How to step up to Commercial Investing)
When you ask experienced investors about the benefits of commercial, they’ll rattle off things like bigger cash flow, less turnover, economies of scale, affordable property management, bigger payoffs, and more passive investment. And some may say a bit less “emotion,” as commercial is all about the numbers.Commercial real estate has proven to be one of the greatest hedges to inflation of all investment types. Unlike single family rentals that have a value stuck to what the market will support, if the rents double in commercial, then the value of the property doubles – it’s that simple. Another nice thing is most commercial properties have multiple tenants. This gives the owner some portfolio balance and diversity – they are not 100% reliant on just one tenant’s rent.But wait, I don’t have a $1M laying around!Remember leverage. Most commercial is bought with only 20-30% down. This ability to buy assets that exceed your immediate cash available allows you to build wealth rapidly through cash flow, appreciation AND equity as the loan is paid down by your tenants. Plus you can 1031 a SFR into a commercial property and defer any capital gains until later.• But how do you evaluate the properties to the find the best deals? • And what niche should you choose?Surprisingly, farming commercial deals is a lot like farming SFRs– know your neighborhood, know your tenant base, and know how to evaluate the deal.Commercial properties may refer to apartment buildings, mobile home parks, storage facilities, retail buildings, office buildings, warehouses, industrial buildings, and “mixed use” buildings, where the property may combine various uses such as retail, office and apartments.On June 21st, Ron Largent, a 45 + year commercial Broker and Investor, will share insights into different niches he’s been involved with, how they differ, and how to deal with commercial lenders. Over his career, Ron has been involved with gas stations, hotels, mobile home parks, apartments, commercial lending, and various other aspects of commercial investment.Ron will show us why understanding the difference between the structure and the value of the land is so important. He will share success stories of people he’s worked with as a Broker and how they each got started in commercial.Ron is a WEALTH of information (and loves to share it freely) so bring your questions!

About Ron Largent

Ron was born in the Los Angeles area; graduated from UC Santa Barbara in 1962 with a degree in music performance, and immediately entered the Air Force to be a pilot. After serving in England and then SE Asia in an F-4 Wing, he returned to the states and after 6 years of active duty went into the Air Force Reserves and retired as a Lt. Colonel with 28 years’ service.

He became a California Real Estate broker in 1972 and opened a small residential and commercial real estate office in Redding. In 1979 he moved to the Washington DC area to become part owner of the new Century 21 Regional Franchise for the east coast, where he was Director of Operations and Training for the Region, which grew to 300 offices in 4 states. The Region was sold back to the parent company in 1984 and Ron joined World Vision, an international relief and development agency, where he served as an international fund raiser, traveling in all parts of the third world with donors.

In 1994 he returned to the real estate field joining the home office of Realty Executives in Phoenix, AZ as a Training Director for the 20 offices in the central Arizona area. He returned to Redding, CA in 2000 and joined Coldwell Banker as a General Manager, then opened the Keller Williams Realty office in Redding and Chico. He currently specializes in the sale of gas stations and hotels with his son’s firm, Sheldon Largent Realty. He is a real estate consultant and a certified CAR mediator through the Pepperdine Law School.

He has been married for 57 years; has 4 adult children with 10 grandchildren; is an avid road bike rider; and plays trombone in 4 musical organizations in the Redding area. He has lived, worked, or visited 48 countries since an exchange program he was in at UCLA , and is a certified Destination Lecturer for Cruise Ships.

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May 17th, 2017

Club Members Who Are Closing Deals and How they do it…

When Matt Aitchenson called in sick…(he’ll be back in July 2017!)  we had the fortune of having four fantastic mini presentations from club members who are actively closing deals and how they are doing it. We head from:

  1. Kevin Lee showed us how he has scaled his out of state wholesaling business through using VAs (Virtual Assistants) and podio. Members walked away with a wealth of information about where to find VAs, how to train them, and how to monitor their work. With two full-time VAs doing all his data-entry, cold calls, etc Kevin’s time is free to work on his business and, if the deal is in Sacramento, meet the owner face to face. If the deal is out of state, he has an boots-on-the-ground associate to meet the potential seller. Kevin was generous enough to share his presentation with club members.
  2. Olive Mills shared his first small apartment building purchase.  Oliver showed how he analyzed the deal, how he did the due diligence, and shared an exciting program called @Risk and how he did a Monte Carlo simulation to see how likely he could deliver the ROI he promised his investors.
  3. Megan Krekorian explained how to research markets out of state, and in state, and the best websites to find information for Metro area, Median House Price, Average Rental rates, and more.
  4. Tapan Trivedi shared information about why he has switched his focus to mobile home parks from the SFR & apartment rentals.

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April 19th, 2017

Proven strategies to sell your flips faster, for more money
Deb Flye

In a sellers market, why do some flips stay on the market longer than others? Are your flips getting under contract in 15 days or less?

Given about the same location and asking price, if House A is nicely updated and staged, and House Y down the street is nearly the same but stands empty with no decoration, which house do you think has a better chance of selling?

According to research done by the National Association of Realtors, on average, staged homes sell 88% faster than non-staged homes. On top of this, staged homes also sell for 20% more! With rehab projects, time really does equal money, especially if it is hard money. If you have ever been to an open house, serious prospective buyers tend to sit on the couches and lie on the beds when they think no one is looking to get a “feel” for living in the house.

You might be surprised to learn that empty rooms actually make the space look smaller. In some neighborhoods, if you find a home with a decent layout – with a little paint, a good professional cleaning and proper staging you could “whole-tail” a house for a quick (lower stress) profit.

So if you have ever wondered what you can skimp on and what is a “must-have” in a flip, you need to come listen to Deb Flye on Wednesday, April 19th. Deb started in Real Estate Investing over five years ago, attending Capital City Wealth Builders as a newbie. Now, she is a successful flipper, hard money lender and runs a successful staging company called Staging by SquareOne.

A survey done by the National Association of Exclusive Buyer Agents (NAEBA), found that 82% of home buyers are likely to be distracted from important issues when they go through a staged home. These buyers not only fall for the house, but potentially overpay. It’s all explained in an NAEBA report, view the PDF version of the report here:  http://naebareports.org/200708142151StagingReport.pdf.

Quick stats on hot items affecting sales time (National Association of Realtors 2015 study):

  1. 81% of buyers find it easier to visualize the property as their future home when staged
  2. 1/3 of buyers are willing to overlook “property faults” when staged
  3. 52% of buyers are willing to pay more for a staged home

 

And remember – the first impression is the only impression. Everything else your buyer sees will support their first impression, whether it was positive or negative.

More on Deborah Flye:

Deb, a real estate investor, owner and principal designer of Staging By SquareOne, has completed numerous construction and design projects overseeing the process from beginning to end. Deb is also the Managing Member and Founder of SquareOne Properties, LLC, where she invests in real estate projects that benefit from a major remodel and/or redesign. SquareOne works on projects in the Sacramento, Napa, Bay Area and Tahoe regions.

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MARCH 15th, 2017

Is it time to buy or time to sell in Sacramento?

Dean WehrliDean Wehrli

Are you excited or afraid about the state of the current Real Estate Market?

Do you know what demographics are buying?

How much money will your buyers have to spend on housing?

What neighborhoods will be hot with different age groups?

What are the big influencers in buying habits?

Ask Dean on March 15th! As we all know, housing is a cyclical business, driven in large part by human emotion and psychology (along with macro /micro influences). Understanding who’s buying and what they are buying is key. The John Burns Real Estate Consulting Team produces copious amounts of data and research on these topics. What really sets them apart is their thoughtful perspective. They have the ability to maintain equanimity and to remain balanced and rational throughout the cycle and have helped numerous residential and commercial developers make smart location decisions. Here in Sacramento, we are lucky enough to have one of their VPs!

Our speaker, Dean Wehrli, manages residential and commercial real estate consulting assignments across the country and has deep knowledge of Sacramento, California’s Bay Area, and Central Valley markets as well as Northern Nevada. Dean specializes in aggregating housing market trends and conducting primary research, including consumer research, to recommend the product segmentation that will maximize price and absorption for specific target buyer profiles. (Don’t worry, they have beautiful graphs to make it all easy to understand!)

At the CCWB March 15th meeting Dean will touch on various neighborhoods and areas of the Sacramento MSA (Metropolitan Statistical Area). He’ll cover both local trends and national demographic buying habits. As with any product, different houses and locations attract different consumers. How much do you know about your target market?

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February 15, 2017

Picture George AntoneGeorge Antone

Hacking Finance:  Back of the Napkin Financial Tricks & Legal Loopholes

Have you ever wondered if there are legal loopholes in the financial system that can help you leap forward financially without having to invest or live below your means? As the financial system grew into what it is today, there were loopholes created, either on purpose or by mistake. These legal loopholes provide shortcuts (opportunities) for anyone (investor or not) to use to catapult them forward financially.  Some of these shortcuts can be implemented in a few hours, set on autopilot, and never touched again! If you had the luck of hanging out with George after the last time he came, you got a sneak peak at some of the things he is going to talk about in February. Those crazy but brilliant tricks he sketched out  on the back of the bar napkins as we all huddled around…

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January 18, 2017

Take control of your Real Estate business in 2017!

Ben Franklin once said “By failing to prepare, you are preparing to fail.”

You need a blueprint to build a house.  A Master plan to develop a community.

Don’t let another year go by without developing  your plan to a build successful real estate business.

On Wednesday, January 18th learn how three Sacramento Superstars built their businesses from an idea to locally recognized names.

Through careful branding, systematization, team management, and crafting their business culture, they’ve managed to adjust their businesses to current markets and grow them.

We’re going to be hearing from Mike Gobbi (who has seen and survived multiple market cycles), the team at Grounded (formerly known as the Oak Park Team specializing in flipping), and Max Boyko of Hybrid Brokers Realty – Sacramento (who’s new brokerage is growing in leaps and bounds). These investors have all done incredible business here in Sacramento. They are involved with flipping, buy and holds, lending money and they have all built ancillary businesses around Real Estate.

Come learn from the pros to help you form your own plans and make it a breakout year!

Be sure to come early and network with the other highly motivated like-minded people!

“One year from tomorrow will you be in the same place that you are today? Would you be at a  different place? Would that  be by design or by default ? Goals are the pathway to decisions . It is in your moments of decision that your destiny is shaped.”                     – Tony Robbins

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